Sukiya, a beef bowl chain, will raise the prices of its beef bowls and other items starting from 9:00 AM on July 8. The price of a 'regular beef bowl' will increase from 450 yen to 480 yen, which is 30 yen more expensive. The reason for the price hike is that the price of imported beef has risen due to the weak yen. Although the price of Japanese rice is decreasing, Sukiya still has plenty of previously purchased rice. Therefore, the price of beef bowls will not go down immediately.
Nになる= to become ~ / to change into ~からだ= it is because ~が= but; althoughそのため= because of that; therefore
Learning Notes
Grammar Patterns
Pattern
Meaning
Nになる
to become ~ / to change into ~
からだ
it is because ~
が
but; although
そのため
because of that; therefore
Vocabulary
Word
Reading
Level
Meaning
値上げ
ねあげ
N3
price increase / price hike
並盛
なみもり
N3
regular size (portion)
円安
えんやす
N3
cheap yen / weak yen
Language Insights
•Sukiya (すき家) is Japan's largest beef bowl chain, known for its red logo and wide variety of toppings compared to competitors like Yoshinoya and Matsuya.
•The word '並盛' (namimori) is standard terminology in Japanese fast-food restaurants for a regular-sized portion. Knowing this is helpful for ordering in Japan.
•Although rice prices in Japan have fluctuated, companies often lock in prices through forward contracts, which explains why Sukiya cannot lower prices immediately despite current retail price drops.