A unique white Ferrari sold at auction for a record $40 million. The car is called the Luce. It is the Italian brand's first electric vehicle.
Sotheby's sold the special car at a charity auction. It has custom brakes, special wheels, and an exclusive white finish. Sotheby's said the car showed innovation and a plan for the future.
People have talked a lot about the Luce since its announcement. Ferrari's stock price dropped after traditional car fans and public figures strongly criticized it. Former Ferrari chairman Luca Cordero di Montezemolo said an electric model could risk destroying the brand's legendary status. Italy's deputy prime minister Matteo Salvini also criticized the new car.
However, Ferrari's chief design officer Flavio Manzoni defended the project. He said criticism is normal when a company creates something new. He believes people will learn to appreciate the Luce over time. Despite the debate, strong demand in China has helped Ferrari reach its sales target for the year.
Ferrari cars often sell for very high prices at auctions. In 2025, a custom Ferrari Daytona SP3 was sold for $26 million to support education projects. The world record for a car sold at auction belongs to a rare 1955 Mercedes-Benz. It sold for $142 million in 2022.