People using Google's artificial intelligence tools can now hide the visible logos on their AI-created media. Google has added a new setting that allows users to remove the visible watermark from images, videos, and music generated by its tools.
Previously, content created with Google models like Nano Banana and Omni automatically displayed a small "sparkle" watermark in the bottom-right corner. Under the new update, users can turn off this icon by toggling a setting called "Media watermark" in Gemini and Google's video generator, Flow.
However, removing the visible logo does not mean the content is untraceable. Google will continue to embed invisible SynthID watermarks and C2PA metadata in the background of generated files. According to Josh Woodward, a vice president at Google, people can still check if an image or video was created by AI by asking Gemini or Google Search.
Many users were already editing out visible watermarks manually. Other major tech companies, including OpenAI and Meta, also avoid visible watermarks, relying instead on invisible metadata standards to mark AI content.
Google plans to add the watermark toggle to Search in the future. However, the setting will not be available in countries that legally require AI content to have visible labels.